- Ndovu Goal-Based Saving
Take the guesswork out of your financial journey
Everyone has unique goals. ndovu helps you answer how much and for how long you should save to realize your financial goals.
With ndovu’s goal-based saving approach, you can lean on our experienced financial experts to help you grow your wealth by building a customized portfolio based on your risk profile and financial goals.
Risk Profile Table

Customized portfolio
Maximize returns from a diversified & customized portfolio based on your risk profile
The goal-based approach involves diversifying your investments across the entire stock market using low-cost funds to maximize rewards and minimize risk.
Start saving towards your goals in a few simple steps:
- Click the wizard below to discover your risk profile
- Sign up on ndovu
- Complete your KYC
- Click on ‘Goals’ on the menu
- Select your goal
- Fund your new goal
Discover Your Investment Style
Unleash Your Inner Investor
Every investor is unique. Before making any investment decisions, take a few minutes to discover what type of investor you are, based on your financial goals, risk tolerance, and investment experience.

Automatic Dividend Reinvestment
Achieve your Goals Faster with Automatic Dividend Reinvestment
Investing long-term is vital to growing your wealth and achieving your financial dreams. ndovu’s goal-based saving invests in low-cost funds that track the market for long-term growth and puts your dividends back to work, enabling you to earn more and experience the power of compounding interest.
Backed by Nobel Prize-winning research and Expertise
Based on award-winning research, ndovu’s goal-based saving reveals that passive investing and diversification are the most reliable ways to grow your money over the long term. With over 30 years of combined experience in Kenyan, regional, and international finance, our team of experts is here to guide you every step of the way.


Lean on a team of experts
- Honest
Ndovu operates to the highest financial trustworthiness standards. - Human
We have smart, caring people who will ensure you understand our recommendations. - Experienced
We have over 30 years of combined experience in Kenyan, regional and international finance.