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ETFs: How to build an ETF portfolio?

Michael Mosi
A person holding three green balloons labeled 'T', 'E', and 'F' to express an ETF Portfolio

ETFs (Exchange -Traded Funds) are a resourceful addition to your investment portfolio for many financial goals. They can enhance diversification, fill in gaps, provide access to niche markets, and also serve as tax-efficient investments to maximize your profit. ETFs (Exchange -Traded Funds) can also make up an entire portfolio exclusively for ETFs instead of being mixed with other securities in a single investment portfolio.


How to build an ETF portfolio? 


1. Understand What ETFs Are

Before diving into building a portfolio, it’s crucial to understand what ETFs are. An ETF is a type of investment fund that holds a collection of assets, such as stocks, bonds, commodities, or a mixture of these. Unlike mutual funds, ETFs are traded on stock exchanges, allowing you to buy and sell them throughout the trading day. They are designed to track the performance of a specific index, sector, or asset class.


2. Determine Your Investment Goals

Your investment goals will drive the composition of your ETF portfolio. Are you investing for retirement, a down payment on a home, or simply to grow your wealth? Your goals will influence your time horizon, risk tolerance, and asset allocation. For example, a young investor with a long-time horizon might focus on growth-oriented ETFs, while someone nearing retirement may prioritize income-generating ETFs.


3. Assess Your Risk Tolerance

Risk tolerance refers to how comfortable you are with the possibility of losing money in the short term in exchange for potential long-term gains. Understanding your risk tolerance will help you decide the right mix of ETFs. High-risk tolerance may lead you to choose more aggressive, equity-focused ETFs, while a conservative approach might favor bond or dividend ETFs.


4. Choose the Right Asset Allocation

Asset allocation is the process of dividing your investments among different asset categories, such as stocks, bonds, and cash. The right asset allocation balances risk and reward in line with your investment goals and risk tolerance. A common rule of thumb is to subtract your age from 100 to determine the percentage of your portfolio that should be in equities. For instance, if you’re 30 years old, you might allocate 70% to stocks and 30% to bonds.


5. Select the Appropriate ETFs for your portfolio

With thousands of ETFs available, selecting the right ones for your portfolio can be overwhelming. Here’s how to narrow down your options:


  • Core ETFs: These are broad-market ETFs that form the foundation of your portfolio. They track major indices like the S&P 500, MSCI World, or Barclays Aggregate Bond Index.

  • Sector or Industry ETFs: If you have a specific interest or view on a particular industry sector ETFs can provide targeted exposure.

  • Thematic ETFs: These ETFs focus on trends or themes, such as clean energy, artificial intelligence, or emerging markets.

  • Bond ETFs: These ETFs invest in fixed-income securities, providing income and reducing volatility in your portfolio.

  • International ETFs: These offer exposure to global markets, helping diversify beyond domestic equities.


6. Consider Costs and Fees

One of the significant advantages of ETFs is their typically low expense ratios compared to mutual funds. However, costs can vary significantly between ETFs, even within the same asset class. Pay attention to the expense ratio, which is the annual fee expressed as a percentage of your investment. Also, consider the bid-ask spread, which is the difference between the price you can buy and sell an ETF. Lower costs mean more of your money stays invested, compounding over time.


7. Rebalance Your Portfolio Regularly

Over time, the value of your ETFs will fluctuate, potentially altering your original asset allocation. Rebalancing is the process of realigning your portfolio to its target allocation. This could involve selling overperforming assets and buying underperforming ones to maintain your desired risk level. Many investors rebalance annually or semi-annually, but the right frequency depends on your strategy and market conditions.


8. Monitor and Adjust as Needed

Building an ETF portfolio isn’t a set-it-and-forget-it task. Regularly monitoring your portfolio ensures it remains aligned with your goals. Life events, changes in financial goals, or shifts in the market might necessitate adjustments. Stay informed about the ETFs you own and consider new opportunities as they arise.



Building an ETF portfolio is a straightforward process that offers a balanced approach to investing. By understanding your investment goals, risk tolerance, and the types of ETFs available, you can create a portfolio tailored to your needs. Regular rebalancing and monitoring will help you stay on track toward achieving your financial goals. With patience and discipline, your ETF portfolio can be a powerful tool in your investment strategy.


Disclosure:

Ndovu is a regulated Robo-advisory platform operated by Ndovu Wealth Limited (‘NWL’). NWL is a Fund Manager licensed by the Capital Markets Authority (Kenya).


The information provided on this platform and the products and services offered are intended solely for persons in regions and jurisdictions where such distribution and utilization are in accordance with local laws and regulations. Ndovu does not promote its services in regions where it lacks the necessary licenses; It is exclusively available to persons residing in countries where it holds a valid license or has regulated partners. Ndovu does not extend its services to citizens of the United States, Canada, Japan, and other restricted territories.


Disclaimer:

 All ETF products are subject to risk, including country/regional, liquidity, and currency risks. Market prices of securities within the ETF may rise and fall, sometimes rapidly and unpredictably.


While ETFs provide diversification through exposure to a basket of securities, they do not eliminate the risk of loss. Diversification does not ensure a profit or protect against a loss. These are non-cis products and are registered by the SEC.



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